Visit Rwanda – Australian B2B Engagements

Visit Rwanda (Rwanda Tourism and Investment Mission to Australia)

The roadshow kicked off in Melbourne with an event attended by over 60 guests from the travel industry, followed by networking meetings and a cultural showcase. Key meetings were held with influential Australian institutions such as the University of Melbourne and Cricket Australia.

In Sydney, the event attracted 31 travel industry professionals at the Ace Hotel, despite last-minute supplier withdrawals. The event maintained its momentum with discussions around investment opportunities in healthcare, agriculture, and financial services. Feedback from both events highlighted the professionalism of the organization and the interest in further engagement with Rwanda.

Clients

Rwanda Development Board & Visit Rwanda

Location & Date

28 March Melbourne
29 March Sydney

Objectives

To position Rwanda as a premier tourism and investment destination by showcasing its tourism offerings beyond gorilla trekking, and facilitating direct B2B engagements with key stakeholders in Australia. The mission aimed to strengthen bilateral relationships and present Rwanda’s investment opportunities in sectors like education, healthcare, agriculture, and extractive

Our Roles

• Managed logistics for the event across four Australian cities.
• Ensured smooth coordination of meetings, event venues, travel, and accommodation.
• Adapted to challenges such as short lead times and supplier cancellations to ensure a successful outcome.
• Facilitated cultural performances, supplier presentations, and effective networking.
• Overcame logistical hurdles to deliver a seamless and engaging experience.

Outcome

The Visit Rwanda Australian Roadshow was a great success, attracting 91 attendees across Melbourne and Sydney. The events sparked significant interest in Rwanda’s tourism, with 87% of participants expressing interest in future events. Jones & Co’s performance was highly rated, receiving 4.83/5 in Melbourne and 4.86/5 in Sydney, with 45% of attendees providing positive feedback on the event’s organization and impact.

Total attendees: 91 (Melbourne: 60, Sydney: 31)
Performance ratings: Melbourne 4.83/5, Sydney 4.86/5
Future attendance interest: 87%