Visit Morocco – Trade Brand Awareness

Visit Morocco – Trade Brand Awareness

The event brings together 15 esteemed travel agents in an intimate and exclusive setting. Attendees explore unique aspects of Moroccan travel, discussing itineraries and key attractions beyond the traditional tourist spots. The atmosphere encourages open dialogue and collaborative discussions on how to promote Morocco as a top destination for Australian travelers.

Clients

Visit Morocco

Location & Date

28 December 2023
Melbourne

Objectives

To position Rwanda as a premier tourism To increase awareness of Morocco as a diverse and appealing travel destination, showcasing off-the-beaten-path itineraries and promoting repeat tourism. The event aimed to educate key travel agents about the various offerings in Morocco and foster deeper connections between Moroccan suppliers and Australian travel professionals.

Our Roles

• Invite international prodcuts to Australia
• Arrange venues for meetings with travel agents
• Assist with sales call meetings
• Facilitate accommodations and function logistics
• Support cluster meetings and intimate gatherings for key clients
• Enhance the networking experience through seamless coordination

Outcome

The 2023 Roadshow was a key event for connecting international DMCs with Australian travel agents. Across Perth, Melbourne, Sydney, and Brisbane, we facilitated networking events that led to valuable business relationships. With five DMCs participating and near-full capacity in each city, the roadshow successfully provided travel agents with direct connections and bespoke offerings. Additional office visits before and after the event extended the impact, driving new bookings and solidifying future collaborations.

Total Attendees: 166

• Perth: 35
• Melbourne: 76
• Sydney: 29
• Brisbane: 26

Post-Roadshow Bookings: Significant increase within three months, with strong repeat interest for future events.