Jones & Co Roadshow 2025

Discover the Unseen: Jones & Co 2025 Roadshow

In April 2025, we successfully hosted a multi-city Roadshow across Melbourne, Adelaide, Brisbane, and Sydney. The event series brought together over 240 travel agents, creating a vibrant platform for face-to-face engagement, destination education, and meaningful networking.

Each event featured dynamic product presentations, interactive supplier tables, and immersive destination storytelling — all designed to deepen trade relationships and inspire future travel to different destinations and hotels.

With overwhelmingly positive feedback from agents and strong attendance in every city, the 2025 Roadshow reaffirmed the power of in-person connection and the continued demand for tailored, high-quality travel experiences.

Clients

Destination Partners
A. von Brockdorff
Dragonfly Africa
Exo Travel
Iceland Travel
Naturebeyond
KD Tours
Greece In Style
Montenegro In Style

Hotel Partners
Broadwick Soho
The Other House

Date & Location

7 April 2025 | Melbourne
8 April 2025 | Adelaide
9 April 2025 | Brisbane
10 April 2025 | Sydney

Objectives

Strengthen relationships between our valued DMC and Hotel partners and the Australian travel trade by creating meaningful, in-person opportunities for connection and collaboration. The Roadshow aimed to inspire agents, deepen destination knowledge, and ultimately drive future bookings and brand engagement across key markets.

Our Roles

• Showcase unique travel experiences and destination expertise through engaging, face-to-face presentations and one-on-one interactions.
• Strengthen trade relationships by facilitating direct communication between partners and the travel aindustry.
• Educate and inspire agents with valuable product knowledge to support their selling efforts and deepen destination confidence.
• Generate leads and booking interest by raising awareness of exclusive offerings, new itineraries, and incentive opportunities.

Outcome

The 2025 Roadshow delivered outstanding results across four key cities: Melbourne, Adelaide, Brisbane, and Sydney. With a total of 240 travel agents in attendance, the event exceeded expectations in engagement, education, and relationship-building between Australian travel agents and international DMC partners.

Featuring a well-balanced format of concise presentations and relaxed networking, the roadshow received an average satisfaction score of 4.87 out of 5. Attendees praised the opportunity to meet DMC representatives in person, gain up-to-date product knowledge, and foster new business connections.

Total Attendees: 240
Melbourne: 78
Adelaide: 32
Brisbane: 44
Sydney: 86

Ultimately, the 2025 Roadshow strengthened Jones & Co’s reputation as a trusted bridge between top global DMCs. Hotels and the Australian travel trade, paving the way for future bookings and collaborations.

Post-Roadshow Bookings: Significant increase within three months, with strong repeat interest for future events.